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4 Reasons for cloud-based Digital Signage

By 7. September 2016General, Technology
Cloud-Based Digital Signage vs On-Premise Digital Signage

If you decide to use Digital Signage software for interactive video displays, keep in mind that there are always a few questions you need to think about to find the best solution according to your needs.

A very important question is, whether to go with a cloud-based or hosted Content Management System (CMS).

For big companies, the hosted CMS platform offers a higher level of safety, which makes sense if you want to maintain your own software in a self-contained environment attended by your own IT-staff. Especially for SMEs cloud-based Digital Signage is often the better platform.

Answering the following questions will help you make your decision:

1. Do you keep an eye on your expenses?

Probably you do, which is why you should choose a cloud-based Digital Signage platform. By selecting an on-premise technology you don’t only have to invest in a server.

The server needs to be connected to your involved displays as well, which is why you also have to invest in the network cables. Depending on the size of your building you could end up buying miles of cable.

Besides that, you need to consider personnel costs for installing everything and for the follow-up, IT support to keep your system running. This might lead to unexpected costs which can affect your project goals.

If you go with cloud-based Digital Signage you won’t be bothered with the costs mentioned above. Usually, your costs are very low because you pay monthly or annual fees to the provider of the software, which is easier to handle.

The software updates are included most of the times, too. Besides, there is also a possibility to look out for a free version of a software which will allow you to test the basic functions on your video displays.

 2. Do you know about the scalability of cloud-based Digital Signage platforms?

Scalability is one of the key benefits when it comes to cloud products. Thereby it is one of the main differences between on-premise and cloud-based solutions.

This is the reason why you should consider this fact while you decide which platform to go with. Cloud-based Digital Signage offers you the possibility of sudden upscale without rebuilding your server landscape in a time-sapping process.

Depending on the development of your project your are able to increase the number of hardware devices as you wish.  This makes it easy for you to adopt your business growth onto your Digital Signage solution right in time.

In general, providers of Digital Signage products offer to purchase as many licenses as needed to their customers which makes project management more dynamic.

 3. Do you have professional computer skills?

Cloud-based Digital Signage software is easy to work with because all you need is a display linked to a digital signage player. There are no professional computer skills required, like recommended when you want to set up your own server network.

Most of the providers offer an user-optimized environment consisting of pre-installed features you can work with. The layout for the designs you like to use can be generated with simple functions and a predetermined templates to choose from.

Just by drag and drop, you are able to add content to your playlist for your interactive displays. This really turns cloud-based Digital Signage into an “anybody-can-do” tool. By using this technique, the barriers to enter minimize and you can start right away with your own Digital Signage.

4. Are you a SME or a global player?

Cloud-based Digital Signage can be used by anybody. No matter if you run a small business by yourself, or if you are part of a large company with many shops in different countries.

Of course, the aspect of a secure and safe digital platform should also be mentioned at this point. There are companies who reasonably say that they depend on an on-premise structure because of the sensitivity of their data.

But, believe it or not, cloud-based solutions have advantages even in this sector. Providers of cloud-based software develop solutions that are equipped with a security package that, in many cases, is even better than a regular company network. Therefore you don’t need to be afraid of foreign access concerning your data.

Let’s break it down!

Not only Marketing is using the formula “KISS – keep it short and simple”, it also works for features when it comes to interactive video displays.

Cloud-based Digital Signage is a tool anybody can use to improve internal or external communication. The decision is not a question of protected data, more than a question whether you want to be able to profit from maximum scalability or not.

No matter if you have a small budget or just a few computer skills, don’t be afraid to use new technology and new possibilities. Using this solution will help you step up your business and increase company’s perception among your customers and employees. A feature you should not miss out on.

About Claus

Claus is a marketing enthusiast and a passionate diver. If he could, he would come to work in his diving suit. Instead he wears hats a lot, which is probably why he is such a strategic thinker (it all stays in one place) ;-) Besides traveling foreign places, he also enjoys great company and good food.

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