A few years ago, it was almost impossible for regular people to book a vacation without a travel agent. The internet has changed the business. In 2015 about 22.5 million Germans booked their vacation online, 1.5 million more than in 2013. Many travel agencies have recognized this trend and are trying to get customers back to the POS by using modern marketing concepts, supported by individual consultations and great customer experience. They find help in digital advertising using screens of any shape and size that show dreamy destinations and white sandy beaches. The key to success is travel agency advertisement through Digital Signage.
#1 Moving images capture attention
The important information in a travel agency’s front window are usually the most up to date offers. So far these are mostly just printed on paper, showing the key facts like timeframe, destination and cost. But because of the flood on information that surrounds us these days, people are not capable of even noticing this information anymore. To get their attention, moving images can help. As we all know, an image speaks volumes. If an image is worth a thousand words, a video is worth a thousand images. Digital Signage Installation offers the possibility to show different content, managed by playlists. If the monitor is placed right in the front window, the static information of the past, is replaced by changing content and so is filled with life.
#2 Location, location, location
Screens can be used at different points at the POS. Depending on their location, they can serve different purposes:
Eyecatcher – As an add-on to classic advertisement, a screen in the front window can grab customer’s attention. By playing different videos, the window display feels more alive and catches the eye of potential customers. Videowalls are especially interesting, because they can create a large image of a dreamy destination, spread on 4 or 6 different screens. This can boost your business.
Interaction – A touchscreen installation in the waiting area of the POS enables customers to actively browse while waiting. This makes the waiting period more interesting and seem less long. Customers can take their time looking through different offers and get an idea of what they are looking for. This way, the screen turns into a social marketing tool.
Information – Digital Signage installations can show dynamic content. A display behind a desk can be used to show the current weather forecast in different vacation spots. Digital Signage can help create a positive image for the travel agency and make it look modern and future oriented.
#3 Imagefilms to make you want more
In Germany, we don’t like anything as much as we like our vacation. That’s why we spend so many hours beforehand researching. Imagefilms allow customers to get a better first impression of a possible vacation destination. A film is more authentic and creates more emotions than still images. Next to movies about a region or country, video walk throughs through hotels or cruise ships can also be played on the digital displays. Travel agencies can use the never ending supply of travel video footage on YouTube, if they don’t have their own video material. Any video available on YouTube can be played on the travel agency’s advertising screen. Visualizing key facts helps customers process that information better. Movies make you want more, so they are a great way to show customers alternatives as well.
#4 Important information increases the impulse to buy
Many Digital Signage solutions offer the possibility to show real time information, like local weather, information about visas or necessary vaccinations. This provides added value to customers, increases the customer experience and makes customers feel like they are getting competent information. Of course you can also show content you created yourself based on your travel experience. How about “This November, you should fly to…” or “10 travel tips for …” This turns your digital display into an interesting addition.
#5 Implement customer feedback
Reading customer feedback and ratings is a big part of any purchase decision nowadays. By integrating platforms like Facebook or Twitter, you can use this social phenomenon for yourself. When you show your customers feedback and rating, you create transparency and build trust. Word-of-mouth as a supporting Marketing tactic. In addition, it feels like customers support each other: from the booking to the exchange of experiences after the vacation.
How big is the disappointment when you picked your dream hotel and then it’s fully booked when you want to go on vacation! Booking a vacation on your own, online, takes 9 hours on average. Time that no one likes to waste. In the past Digital Signage solutions in tourism were often isolated solutions. While they were capable of showing individualized content, they were not connected to the booking software. This has changed now, and with this new feature you can visualize vacancies and open spots on interactive displays. This creates transparency, because customers can see exactly what can be booked. This real-time connects automatically displays new offers and saves on organizational efforts, time and money.
#7 Content managed centrally
If you have more than one travel agency, Digital Signage offers you the possibility to manage your content from one place. You can display the same content in different locations, no problem. The interactive displays can be managed and filled with content easily from one central location. Changes can be implemented quickly and new information added easily.
#8 ROI thanks to ad placement
Depending on which Digital Signage solution you go with, the purchase price isn’t exactly low. But the digital displays also allow ads next to your own content. If, for example, your travel agency is specialized in diving excursions, you are already focused on a selected target group. This is great when trying to sell a spot in your playlist for someone to show their ad on your interactive display. A local diving store could be interested in a cooperation.
The time for digital change is now. You can create a great result with little effort. And the best part about it: great customer experience makes customers come back to the POS.
Find out more about the opportunities of travel agency advertisement using Digital Signage.