The viewneo FR-Cam measures information about people located in the front of the screen. This information is used by the CMS as a trigger to play targeted group-specific content.
By combining a camera and a separate AI module, data such as age and gender can be measured and evaluated in real-time.
The unique feature is the external AI module, which ensures maximum data security. This is because all image information is evaluated directly in the module without requiring any image transfers. This allows the visitor to get customized content without the need to transfer sensitive data. At the same time, the collected information is automatically provided in a dashboard, which displays an analysis, such as the average age and gender characteristics of your visitors.
The viewneo Butler is the perfect complement to the viewneo FR-Cam. It allows peripheral devices, such as sensors and actuators to be integrated into the interactive network, to create even more impressive customer experiences.
A physical connection from the camera to the screen is not needed. The camera is connected to the AI module via USB.
No, the FR-Cam does not require a paid license.
A requirement for using the FR-Cam is a LAN connection and a power source where the FR-Cam is to be installed. Please note that LAN cables are not included.
The FR-Cam can only be connected via Lan (RJ45 cable). A wireless connection to the Internet is not possible.
Based on the data that the AI module evaluates, suitable content can be displayed for the person in front of the screen via the viewneo 4K Signage Box. In theory, only the data of the people can be collected without another action happening on a screen. In this case, a viewneo 4K signage box is not necessary. However, at a minumum an active player license in the account where the FR-Cam is activated is required.
Demographic data of people: Number of people, characteristics of a person (e.g. beard wearer / glasses wearer ...), animals, products and product labels, objects, directions of travel
No, no further plugins are required. After activating the Fr-Cam in the CMS, additional functions are available in the event area.
Since the FR-Cam only evaluates the data of the persons recorded locally on the AI module and does not save data, it is GDPR-compliant. Furthermore, only metrics of the faces are recorded.