Digital signage, made for people

viewneo is a cloud-based digital signage and interactive experience platform, built and operated by Adversign Media GmbH in Düsseldorf, Germany. We make the software, the media players, and the in-store hardware that put the right content on a screen at the right moment — in shops, hotels, clinics, schools, public buildings, and offices in more than 150 countries.

We are an owner-run company that has grown from four people to around thirty: software developers, web and motion designers, and a sales and support team. International brands including McDonald’s, Deutsche Telekom, Toyota, and Lufthansa City Center use the platform — but so do single-site shops and clinics, because the same software scales up and down. That balance is the point: depth for large, multi-site organisations, simplicity for everyone else.

2008 — the beginning. Adversign Media was founded in Hannover after Albert Roelen, Manfred Lüdtke, and others met at EuroShop, the retail trade fair. The first idea was simple: equip shopping centres with digital advertising. Garbsen Shopping Center, near Hannover, became the company’s first client.

2010 — the move to Düsseldorf. Albert and Manfred moved the headquarters to Düsseldorf and grew the company to six employees. As a regional capital with strong international connections, Düsseldorf gave a young company room to expand.

2011 — contboxx. The company’s first content product, contboxx, was an online shop offering around 160 types of ready-made content across information and entertainment. It acted as an interface between the German press agency (dpa) and the operators of digital signage installations. Relaunched in 2026 → contboxx.

2013 — viewneo. Having seen first-hand how complex most signage software was, the team built its own: viewneo, designed to be easy enough for anyone to run. Digital signage for people, not just specialists.

2014 — innovation winners. viewneo won the “Industrial Software” category at a German innovation award, beating a large field of competitors — recognition that the easy-to-use approach was resonating.

2017 and on — a growing team and network. Adversign grew from four to around thirty people and built a network of partners to serve customers worldwide, from the first conversation through to ongoing support.

2024 / 2025 — awards. viewneo won the Trade Drinks Innovation Award 2024 and was named a Business Innovator by the German Innovation Institute (DIND).

2026 — the new viewneo. A new CMS, a free-forever entry plan, plugins booked per player, and AI content by prompt.

2026 — contboxx returns. The content platform from 2011 relaunches, with a discount for viewneo customers.

• Digital signage should react, not just play. Content is most useful when it responds to its surroundings — through interactive shelves, sensors, and IoT triggers — rather than looping the same poster.
• Easy beats elaborate. A platform that a store manager can run beats one that needs a specialist.
• One platform, every screen size. The same software should drive a tablet at a door and a video wall in a lobby, on hardware that fits the budget.

viewneo’s “Industrial Software” innovation win in 2014 was an early marker. More recently, viewneo received two awards for its innovative strength: the Business Innovator seal from the German Innovation Institute for Sustainability and Digitalisation (DIND), and the international Trade Drinks Innovation Award 2024, which recognised viewneo as a pioneer in digital solutions for the hospitality industry. viewneo also holds a verified profile and reviews on the software-review platform GoodFirms.

Adversign Media GmbH, the company behind viewneo, is certified to ISO/IEC 27001:2022, the leading international standard for information security management — reflecting a commitment to data protection, reliability, and high security standards across every viewneo deployment.

The people behind viewneo span software development, web and motion design, sales, and support. A few of them write about digital signage on this site and on our blog — meet them on the authors page. For partnerships, agencies and integrators can resell or white-label the platform through our partner programme.

Curious where viewneo fits your organisation? Talk to us — or read the press releases to see how customers from retail to internal communications put it to work. For multi-site and reseller deployments, start with viewneo Enterprise.