Turn every store into a campaign.

Physical stores compete with the convenience and data of online shopping. Shoppers expect information on demand, staff are stretched thin, and most in-store marketing is invisible: it can’t be measured, A/B tested, or improved. A printed shelf-talker tells you nothing about who looked at it, how long they stayed, or whether it moved a single unit. Meanwhile each new rollout risks a slow, costly integration project — one vendor for screens, another for sensors, a third for analytics — none of which talk to each other.

viewneo gives physical retail the toolkit that was previously reserved for e-commerce. viewneo Enterprise is the orchestration layer — plan playlists, schedule by store or region, and push updates to thousands of screens at once, so a campaign that used to mean weeks of printing and shipping goes live everywhere in minutes. Because hardware and software come from one place, there is no costly integration of third-party systems: from RFID readers and smart buttons to motion sensors, AI cameras, and sensory clothing hooks, the Smart Store Module expands as your ideas do, and the same system grows from a single screen to a fully interactive store.

The point is not only a better customer experience — it is leaner operations. When shoppers can answer their own questions at the shelf, staff are freed for higher-value work, and creative, hard-to-replicate in-store moments build the kind of loyalty an online catalogue can’t.

Lift & Learn turns a simple gesture into a moment of information. Attach an RFID sticker to a product and install a reader under the shelf; when a shopper lifts the item, the Smart Store RFID module recognises it and the nearby screen reacts with pricing, variants, complementary products, or a short demo. It is the in-store equivalent of an online product page — and a natural cross-sell, surfacing the matching accessory or the next size up at the moment of interest. Setup needs no special skills: place the readers in a row and configure them from your phone.

Sensory clothing hooks work the same way for apparel: the PWS sensory pegs detect when a garment is picked up and surface size, fabric, and styling tips on screen. Every interaction is counted, so you also learn how often each product sparked interest.

A showroom is more than its screens. To stage the room itself, the viewneo Butler can trigger any power-operated device — lamps, turntables, displays — so a screen ad can spotlight the matching product on the shelf in real time. There is no need to buy special equipment: from Philips Hue lighting to an electrically operated turntable, devices already on the floor can be combined into a single choreographed moment. Media content reacting to the physical environment is what turns a product presentation into something customers remember.

viewneo records every sensor interaction, so you can see which products drew attention and adjust placement accordingly. Paired with an AI camera, a screen can also respond to the audience in front of it — reading anonymised metadata, never identities, to show a more relevant offer or point a shopper toward the right department. Because every action is logged in line with data-protection rules, retailers can finally A/B test the shop floor: compare placements, measure campaigns, and make point-of-sale marketing as transparent and improvable as anything online.

A typical viewneo retail stack:

• Software: viewneo Enterprise — playlists, scheduling, multi-site management
• Hardware: Smart Store Module + viewneo Butler media player
• Interactivity: RFID Lift & Learn and sensory pegs
• Solutions: digital door signage for entrances and multiscreen installations for video walls

Optician chain pro optik modernised its in-store communication with viewneo, replacing static displays with managed, scheduled content across a network of more than 145 stores. Read the full case study →

See how viewneo fits your store format and footprint — from a single flagship to a national chain. Book a demo and we’ll walk through a setup for your locations; you can also compare plans on the pricing page.