Düsseldorf, 31 January 2025 — In an interview with the software-review platform GoodFirms, conducted by Anna Stark, Manfred Lüdtke, founder and CEO of viewneo, looked back on how a Düsseldorf company grew into a digital signage platform used in more than 30 countries by brands including Petronas, NBC, Universal, and Airbus.
The story starts in 2008 with the founding of Adversign Media GmbH; the company moved to Düsseldorf in 2010, where it remains based today. The viewneo platform was developed from 2013 as a combined software-and-hardware offering; since 2013, Adversign Media has also been a solution partner of Samsung and NEC, so the software could reach customers as a complete solution. Industry recognition followed: the content platform contboxx placed among Germany’s top 20 new innovations in 2012, and viewneo won the “Industrial Software” category of the Innovation IT Award from Initiative Mittelstand in 2014.
“Building the passionate experts in the organization – is what I’m most proud of.” — Manfred Lüdtke, Founder & CEO of viewneo
Across the interview, Lüdtke returns to a consistent theme: digital signage is most useful when it stops being a one-way poster and starts reacting to its surroundings. That conviction runs through the platform today, from interactive shelves to sensor-driven content, and underpins viewneo Enterprise, the multi-account edition built for resellers and large organisations.
Lüdtke also points to the company’s international reach as proof that the approach travels: with the platform now running in more than 30 countries, content created in one market scales to the next without rebuilding it, and partnerships with display makers mean the same software drives screens of very different sizes and budgets.
The full conversation covers viewneo’s product philosophy, its work with international brands, and where Lüdtke sees interactive experiences heading next. It is a useful primer for anyone evaluating the platform or curious about the company behind it, and a reminder that the product’s roots reach back well over a decade.
About viewneo
viewneo is a cloud-based digital signage and interactive experience platform operated by Adversign Media GmbH in Düsseldorf, Germany. The platform powers retail, hospitality, public-sector, and enterprise spaces with managed displays, interactive shelves, and IoT-driven moments. Learn more at viewneo.com.