Düsseldorf, 21 January 2025 — The optician chain pro optik is modernising the way it communicates in store, rolling out viewneo digital signage across its branch network to replace static posters with screens its head office can update centrally.
Founded in Wendlingen in 1987, pro optik has grown to more than 145 stores and over 1,000 employees, ranking among the three largest opticians in Germany alongside Fielmann and Apollo. At that scale, keeping promotions, frame collections, and seasonal campaigns consistent across every branch is hard to do with print — each change means new posters printed, shipped, and swapped by hand. Digital signage removes that lead time: a campaign goes live everywhere the moment it is scheduled.
For an optician, the screen is also part of the advice. While a customer waits for an eye test or a fitting, the display can explain lens coatings, show the latest frame ranges, or carry health information — turning idle wall space into a quiet, always-on advisor that supports the in-store team rather than competing with it.
Because every store runs on one viewneo account, pro optik’s central marketing team controls what each branch shows and can still leave room for local notices. New stores join the same system as they open, with no separate software to learn. The rollout is planned for all 145 stores, connected to one centrally managed screen network that shows a mix of news, local content, and current offers in real time, so customers learn about current promotions during their visit. The deployment is a clear example of what viewneo brings to retail: consistent brand presentation, faster campaigns, and screens that earn their place at the point of sale.
About viewneo
viewneo is a cloud-based digital signage and interactive experience platform operated by Adversign Media GmbH in Düsseldorf, Germany. The platform powers retail, hospitality, public-sector, and enterprise spaces with managed displays, interactive shelves, and IoT-driven moments. Learn more at viewneo.com.