What viewneo PWS Pegs are
The viewneo PWS Pegs are sensory clothing hooks that turn an ordinary hook into a source of interaction and data. A clothing hook usually goes unnoticed — but these pegs react when a customer interacts with a product, so a display can show information without the customer doing anything extra. Lift a winter jacket off the hook, for example, and the nearby screen automatically presents the material and care details — and more information builds trust, especially for higher-value products.
The defining advantage is that no labelling is required. Unlike RFID, PWS Pegs need no sticker on each item: the hook recognises the product by its specific weight, accurate to the gram, so it can tell one jacket from another and always show the matching information. That makes a smart store quicker to set up and easier to maintain.
How do the PWS Pegs fit into your stack?
Because the hooks are fully integrated with viewneo, building an interactive smart store is straightforward — the hardware and cloud software are designed to work together. The event management in the Smart Playlist plugin in viewneo Enterprise defines the action for each event: when a specific garment is picked up, you choose what plays on the screen, from brand information to product video to live stock levels. Combined with the viewneo Butler, any electrical device can switch on or off based on the customer’s action. For the full sensor range, see the smart store module overview.
What a weight-aware display looks like
Imagine a wall of jackets. A customer lifts one to feel the fabric, and the screen above the rail changes to that style — the materials, the available colours, care instructions, and the price — without a tap, a tag, or a scan. Hang it back and the wall returns to its loop. Because each hook knows the gram-exact weight of the product it carries, two visually similar garments can trigger entirely different content, and a customer who simply browses by hand sees the right detail every time. It is the kind of quiet, automatic response that keeps attention on the product rather than the technology.
Specs
The table above summarises the sensor. Installation is simple: the sensor part with its cable passes through a hole in the wall and screws together from behind. Because the hooks report to the CMS event area, your team assigns content to each product and adjusts it later without touching the hardware or writing any code.
PWS Pegs are available through the viewneo sales team: email sales@viewneo.com or talk to sales to plan a PWS Pegs installation.