viewneo is a cloud-based digital signage platform built for organisations that manage screens at scale — including marketing, media, and advertising agencies that run signage on behalf of multiple clients, DooH operators with advertiser-split networks, and resellers who want to deliver a branded managed service.
The challenge for agencies running client signage
Managing digital signage for even three or four clients quickly exposes the limits of tools designed for a single organisation. Separate logins, no way to push a template across clients at once, no client-facing reporting, and a CMS that carries someone else’s brand — these are not edge cases, they are the daily friction of agency operations. At the same time, clients increasingly expect proof that their content actually ran: delivery logs, screen-on confirmation, playback counts. Without that data, the agency relationship stays project-based rather than becoming a retained service.
How viewneo Enterprise handles multi-client management
viewneo Enterprise is the operational layer designed for exactly this situation.
- Master account and sub-accounts. Your agency holds a master account; each client gets a sub-account — an isolated workspace with its own screens, content library, playlists, users, and permission levels.
- One dashboard, separate views. You can see and manage all sub-accounts from a single dashboard; clients see only their own.
- Fast, centralised updates. A content update pushed from the master level propagates to every screen in scope within seconds, so a campaign brief that previously meant emailing files to each client can become a single scheduled publish.
- Granular permissions. Permission management is granular: you decide which client users can upload content, which can approve, and which can only view.
- Read-only account oversight. Your account managers retain read-only oversight across all clients without touching client content — a separation that keeps client relationships clean and reduces support overhead.
White-labelling: the platform as your product
A key commercial consideration for any agency offering managed signage is brand ownership: if clients log in directly to a third-party CMS, the vendor becomes visible — and potentially a bypass risk at contract renewal.
- Your logo and colour scheme. viewneo Enterprise’s white-label feature removes that friction: apply your agency’s logo and colour scheme so clients see your identity, not viewneo’s.
- A custom login domain. Configure a custom login domain so clients log in through an address that carries your brand.
- A CMS that looks like yours. Your clients interact with a CMS that is visually your product, while the viewneo infrastructure operates underneath and the client relationship sits with you.
Building content once and rolling it out across clients
For agencies that manage clients with similar screen environments — for example, a retail chain with franchise operators, or a quick-service restaurant group with independent locations — viewneo’s templating and scheduling tools reduce production time significantly.
- Locked and editable zones. Define a master layout with locked zones (brand frame, regulatory content) and editable zones (local offers, opening hours), publish it as a template, and each client or franchise location can populate their own variables within the bounds you set — one production run, many deployments.
- Automated updates via the Open API. The viewneo Open API extends this further: connect a product feed, a social data source, or your agency’s existing CMS, and content updates happen automatically based on the data, with no manual republish required.
DooH operators and screen network management
Digital-out-of-home operators running advertiser-split networks have additional requirements: proof-of-play per advertiser, content scheduling by time slot and screen group, and the ability to update creative across a distributed estate quickly.
- Time-based playlists and screen-group targeting. viewneo’s scheduling engine handles content scheduling by time slot and screen group.
- Automated creative ingestion. The API supports automated content ingestion from ad-serving workflows, so creative across a distributed estate can be updated quickly.
Becoming a viewneo reseller
Agencies and system integrators who want to resell viewneo licences to their clients — including white-label deployments — can apply through the viewneo partner programme. Partners receive preferential pricing, access to sales and technical support, and dedicated onboarding for their client implementations.
Recommended stack for agency deployments
- Platform: viewneo Enterprise — sub-accounts, white-label, roles & permissions
- Automation: viewneo Open API — content feeds, programmatic scheduling
- Hardware: viewneo Butler media player for client-site deployments
- Partner route: viewneo partner programme for reseller pricing and support
Get started
The agency and reseller capability sits in viewneo Enterprise. Book a demo to walk through the sub-account structure, white-label configuration, and API options for your client base — or contact the sales team to discuss partner pricing. You can also compare plans on the pricing page to see how Enterprise fits your team size and client count.
