pro optik, one of the three largest optician chains in Germany, uses viewneo to modernise how it communicates in store — replacing static posters with screens its head office can update centrally across a network of more than 145 stores.
The challenge
Founded in Wendlingen in 1987, pro optik has grown to more than 145 stores and over 1,000 employees, ranking among the three largest opticians in Germany alongside Fielmann and Apollo. At that scale, keeping promotions, frame collections, and seasonal campaigns consistent across every branch is hard to do with print — each change means new posters printed, shipped, and swapped by hand. The lead time alone makes a coordinated campaign slow to launch and slower to correct.
How viewneo fits
Digital signage removes that lead time: a campaign goes live everywhere the moment it is scheduled. Because every store runs on one viewneo account, pro optik’s central marketing team controls what each branch shows and can still leave room for local notices. New stores join the same system as they open, with no separate software to learn. The announced rollout covers all 145 stores, connected to one centrally managed screen network that shows a mix of news, local content, and current offers in real time.
For an optician, the screen is also part of the advice. While a customer waits for an eye test or a fitting, the display can explain lens coatings, show the latest frame ranges, or carry health information — turning idle wall space into a quiet, always-on advisor that supports the in-store team rather than competing with it.
Why it matters
The deployment is a clear example of what viewneo brings to retail: consistent brand presentation, faster campaigns, and screens that earn their place at the point of sale. For a growing chain, central control with room for local content — the foundation of viewneo Enterprise — means every new store opens already on message.
Read the original announcement: pro optik invests in modern in-store communication.
Explore more
- See the platform behind the rollout: viewneo Enterprise
- Learn about the use case: retail signage
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- Compare plans on the pricing page, or book a demo.