Screens that sell cars and keep customers informed.

Automotive retail depends on a high-quality, consistent presentation at every customer touchpoint. A showroom screen showing an expired offer, a service board with static information, or a video wall running last season’s campaign reflects directly on the brand. At the same time, dealer groups operate across many sites, and the cost of manually updating content at each one is substantial. Static printed materials cannot reflect real-time pricing changes, and manufacturer OEM requirements mean central brand control must coexist with local content flexibility.

viewneo gives the entire dealership network a single content management layer. viewneo Enterprise is the central hub: the group marketing team designs playlists, schedules campaigns by date or time of day, and pushes content to every screen simultaneously. Each dealership site gets a sub-account with permissions set by the group — local managers can publish site-specific content such as opening hours, local offers, and upcoming events, but cannot alter mandatory brand or OEM campaign content.

For showroom screens that display model information and finance examples, the viewneo Open Interface API connects to your dealer management system or pricing feed. When a rate or model availability changes in your source system, the change propagates to screens automatically — no content team intervention needed.

A well-configured showroom screen does several jobs:

• Current model highlights: trim levels, colour options, and standard features for vehicles on the floor or in the order book.
• Finance and leasing examples: monthly payment examples, deposit amounts, and representative APR, updated when rates change via the API feed.
• Manufacturer brand films: scheduled video content from the OEM, shown at appropriate times of day without manual intervention.
• In-house promotions: service packages, accessories, and seasonal campaigns created by local or group marketing.

Scheduling in viewneo means content rotates automatically. A morning slot can show finance offers to early buyers; an afternoon slot can shift to used-car inventory — all configured once, running without staff involvement.

Service customers are a captive audience, and their satisfaction depends heavily on how well they are kept informed. A viewneo service reception board shows:

• The customer’s name and vehicle registration
• Current stage in the service process
• Estimated completion time
• Service adviser name and extension number

This reduces the number of counter enquiries from customers asking for updates, freeing service advisers for higher-value conversations. viewneo logs screen interaction and dwell patterns, giving service managers data to identify peak demand periods and queue bottlenecks.

Manufacturer brand guidelines frequently specify large-format video wall installations in the showroom. viewneo’s hardware range supports large-format and multi-panel configurations — the same video wall management used in high-footfall retail environments works equally well for automotive brand film installations. The CMS schedules manufacturer-supplied campaign films alongside dealer-created content, with OEM content locked to time slots that the local site cannot override.

A dealer group operating multiple brands across multiple sites faces a content management challenge that a single-site setup does not. viewneo Enterprise handles this with:

See the full viewneo Enterprise overview and compare plans on the pricing page.

Whether you manage one dealership or a national network, viewneo can be configured to your brand and operational requirements. Book a demo to see a showroom setup, or talk to the sales team about your group’s specific requirements.